What are missed calls costing you?
Every call that rings out could be a customer calling your competitor next. Put in your own numbers and see roughly how much revenue slips through each month.
An estimate based on the numbers you enter, not a guarantee.
How the numbers work
The math is simple on purpose, so you can check it:
- Missed calls a month = calls × missed rate (weekly calls are multiplied by 52 ÷ 12).
- New callers missed = missed calls × share that are new customers.
- Customers lost = new callers missed × the share you would normally win.
- Revenue at risk = customers lost × value of a new customer, then × 12 for the year.
It leaves out repeat business, referrals and the cost of staff time spent calling people back, so the real number is usually higher. The defaults are placeholders. Swap in your own call logs for an honest answer.
Questions people ask
How do I find my missed call rate?
Your phone system or carrier usually reports answered, missed and voicemail calls. Call tracking tools and most VoIP dashboards show it too. If you have no data, call your own business a few times at different hours, including lunch and right after closing, and count how often nobody picks up.
Is every missed call lost revenue?
No, which is why the calculator only counts the share of missed calls that are new customers, and only the share of those you would have won. Existing customers usually call back. New callers often try the next business on the list instead.
What counts as the value of a new customer?
Use the revenue from a typical first job or sale. If customers stay for years, you can use a longer lifetime value, but the first-job number keeps the estimate conservative.
How do I stop losing missed calls?
The fastest fixes are a missed-call text back, which replies by text within seconds, and an AI receptionist or answering service that picks up when your team cannot. Our missed call text back guide covers the first, and our AI receptionist page covers the second.
Why does speed matter so much?
Leads cool off fast. Research summarized in our speed to lead guide found that firms that contacted a lead within an hour were far more likely to qualify it than firms that waited longer.
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