Base44 and Wix: What the Acquisition Means for You

Yes, Wix owns Base44. Wix announced the acquisition on June 18, 2025, paying about $80 million upfront plus additional earn-out payments through 2029, according to the Wix press release and TechCrunch. Base44 still runs as its own product, so if you build on it, your apps, login and data work the same way they did.

We are a Base44 Legend Partner, and we have watched the platform closely since before the deal. Here is what was announced, what has changed and what it means for you.

What were the terms of the Wix Base44 deal?

Wix paid roughly $80 million upfront, with more money tied to performance through 2029. Wix also set aside about $25 million in retention bonuses for Base44 employees.

Wix said it expected the deal to have an inconsequential effect on its 2025 bookings and revenue. In other words, it was a bet on where software creation is heading, not a quick revenue grab.

Why did Wix buy Base44?

Wix bought Base44 to move beyond websites into AI-built apps. Wix has spent years helping people build sites without code. Base44 does the same thing for full applications, with a database, user login and backend logic, all described in plain language.

Base44's growth made the case. TechCrunch reported that Base44 reached 10,000 users in its first three weeks, about 250,000 users by the time of the sale, and $189,000 in profit in May 2025, with a team of eight. SiliconANGLE named eToro and SimilarWeb among its notable customers.

What did the founder say about joining Wix?

Maor Shlomo built Base44 alone at first, without outside funding. In the announcement he framed Wix as the resources he needed to grow faster.

What has changed at Base44 since the acquisition?

From a builder's point of view, Base44 looks more like a full platform today than it did in mid-2025. Based on the current Base44 docs and pricing page, these are the main things we see:

• A clearer plan ladder. Free, Starter, Builder, Pro and Elite, each with message credits for building and integration credits for the running app.
• Two-way GitHub sync on the Builder plan and up, plus a CLI for running apps on your own machine.
• A documented backend: a MongoDB-compatible database, Deno backend functions, row-level and field-level security, and realtime updates.
• Connectors to services like Google Workspace, Slack, Notion, Salesforce and HubSpot on the Builder plan and up.
• A mobile publishing flow for getting apps into the App Store and Google Play.

We cannot say which of these were planned before the deal and which came from Wix resources. What we can say is that the platform kept shipping quickly after the sale.

Did the acquisition affect Base44 security?

A month after the deal, the security firm Wiz reported a serious flaw in Base44. Undocumented registration endpoints let someone sign up for a private app using only its public app ID, which could bypass login on private and SSO-protected apps.

The response was fast. Wiz reported the issue on July 9, 2025, Base44 fixed it on July 10, and Wiz published the details on July 29. Wiz wrote that "Wix confirmed that there was no evidence of exploitation in the wild" (Wiz research).

What does the Wix acquisition mean for you as a Base44 user?

For most builders, the practical effect is positive, with a couple of things to watch.

• More stability. A public company with a large user base is behind the platform, which lowers the risk of the tool disappearing.
• Faster feature work. More engineers and money usually means more frequent releases.
• Pricing can change. Plans and credit amounts have already been adjusted over time. Check the pricing page before you commit, and read our Base44 pricing guide.
• Your apps stay on Base44. The acquisition did not move apps onto Wix websites. You still build at base44.com.

If you are deciding whether to start on Base44 now, the deal is a point in its favor. If you want to understand the product itself, start with what is Base44 and our hands-on Base44 review.

Should you worry about lock-in now that Wix owns Base44?

Lock-in is a fair question for any platform, and it was true before the deal too. A Base44 app runs on Base44's backend for its data, login and functions, so moving it elsewhere means rebuilding those parts. The acquisition did not change that.

You can reduce the risk with a few habits:

• Turn on GitHub sync on the Builder plan or higher so a copy of your code lives in your own repository.
• Export your data on a schedule, especially records customers depend on.
• Keep business logic readable. Clear entity names and simple backend functions are easier to move if you ever need to.
• Watch the pricing page after major announcements, since plan changes are the most likely near-term effect.

If you are weighing a move anyway, our Base44 alternatives guide covers the realistic options.

Is Base44 part of Wix websites now?

No. Base44 is a separate product with its own builder, account system and hosting. You do not need a Wix website to use Base44, and a Base44 app is not a Wix site. You can connect your own custom domain on the Starter plan and up.

If you want help building on Base44, we are a Base44 Legend Partner and multiple-time Base44 Vibe Sprint winner. See our Base44 developers page or book a call.

Roenic Natarelli

Founder, Virtual Horizons

Roenic runs Virtual Horizons and is a Base44 Legend Partner, Ambassador and Community Pillar, Base44 Shark Tank winner and multiple-time Vibe Sprint winner. The studio builds web and mobile apps, AI voice agents and automations, with more than 10 apps live on the App Store and Google Play. More about us